Google is now one of the biggest advertising spenders on the web.
The company has been the top spenders for months now, with $4.7 billion in ad spending on the top 100 ad services, according to ad analytics firm Kantar Media.
Google has been an aggressive advertiser on the social network, with its ad spending more than doubling from 2014 to 2019.
But it’s no longer the dominant ad spender on Google+, according to Kantar, which recently updated its “Google Ad Spending in the U.S. for the Third Quarter 2019” report, which covers Google+ and Facebook ads.
According to Kantars report, Google spent $4,764 per Google+ user in 2019, up $1.6 billion from the previous year.
Facebook spent $1,874 per Facebook user, up 5.3 percent from the year before.
Twitter spent $2,056 per user, down 1.9 percent.
Twitter’s ad spend on the platform has also been dropping, dropping from $3.1 billion in the third quarter of 2019 to $2.3 billion in 2019.
Kantar found that Google spent over $7 billion on its Facebook ads during the third month of 2019, down $4 million from the second quarter.
Google+ ads, however, saw $3,824 per user during the three months of 2019.
Facebook ads, which have been Google’s primary ad platform for years, saw just $1 per user in the period.
Google’s ad spending in the UK was the second highest in the world, behind only France, according a report by Kantar.